LEGO House do BIG será inaugurada em setembro

A LEGO House, projetada pelo escritório BIG, está prestes a ser concluída e já tem data de inauguração: 28 de setembro deste ano. Localizada próximo ao campus da LEGO, na cidade de Billung, Dinamarca, o centro de experiência da LEGO oferecerá aos mais de 250 mil visitantes anuais diversas atividades relacionadas ao icônico brinquedo, voltadas a todas as idades.

“A LEGO House é uma manifestação da própria essência da ideia da LEGO”, diz Jesper Vilstrup, Gerente Geral da LEGO House. “Este será um lugar incrível onde os fãs de LEGO, suas famílias e amigos poderão experienciar – ou re-experienciar – o universo lúdico da LEGO. Todas as atividades estão relacionadas com a nossa filosofia de que a brincadeira criativa leva à inovação. A LEGO House nos permitirá oferecer tanto aos visitantes adultos e jovens a oportunidade de estimular a criatividade e a aprendizagem.”

O projeto da LEGO House foi inspirado nos icônicos blocos brancos de montar da empresa. Na fachada, telhas de barro texturizados criarão a ilusão de que o edifício é, de fato, construído com peças plásticas de LEGO.

A construção no projeto começou em 2014. Para aqueles que planejam a LEGO House, a empresa recomenda a compra de bilhetes com antecedência para a sua abertura setembro. As vendas de ingressos será aberta ao público em junho.

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